Loral Ipsum (Aust) Pty Ltd is an Australian owned manufacturing company which produces a large range of products for both the home cleaning and home garden markets. The company produces its own range of household cleaning products under the Supreme label. Within the Supreme range are products for use in the laundry, bathroom, and kitchen, as well as for general household use. The current range is aimed at the budget conscious market where value for money and a good quality product form the basis for product conception.
The Supreme positioning is Think clean, Think Supreme. The range now includes over 40 products in the Kitchen, Bathroom, Laundry and General Cleaning categories. This range is ever-changing with market forces. For example, the very popular 1kg Laundry Powders were always one of Loral Ipsum best-sellers. However, it became apparent that the market was seeking larger volume, greater value solutions, so Loral Ipsum created a 5kg laundry powder bucket that has been quickly adopted by savvy customers. The 1kg Oxy Active Soaker is now available in a 4kg bucket. The laundry powder range has been expanded to include specific front loader options, as the growth of water-saving front loading machines continues.